Your story makes your approach relatable. It shows why you care about the product or service you represent and how it has impacted your life. When you share your story, you’re not pitching a product; you’re sharing a piece of yourself. This honesty resonates deeply within your warm market.

Before you jump into any conversation, understand what part of your story aligns with what you’re offering. Reflect on these questions:

This exercise helps you clarify the purpose behind sharing your story. For instance, if you’re in the health and wellness industry, maybe you struggled with low energy and the product revitalized you. If your experience is genuine and positive, it will naturally interest your listener.

People don’t connect with perfect stories; they connect with real ones. As you begin sharing, avoid sounding too polished. Think about how you’d share this story with a close friend. Remember, your warm market already knows you, so they’ll recognize authenticity. Consider starting with something like this:

This kind of opening invites curiosity without pressure. You’re opening the door to sharing something important without making them feel like they’re part of a sales pitch.

In storytelling, transformation is key. What was life like before, and how has it changed? Describe the before-and-after in a way that anyone can relate to.

Example:

“Before I tried this, I felt tired all the time. I’d wake up still exhausted, and by the end of the day, I had no energy for anything. But since I started using [product/service], I feel like I’ve got my energy back. It’s like I’m able to enjoy my evenings again.”

Avoid over-exaggeration. Stick to the real results you’ve experienced because embellishment can harm your credibility. Your warm market will appreciate your straightforwardness, especially if they can identify with parts of your journey.

When sharing your story, aim to keep each part short and to the point. Long-winded stories can lose interest quickly. Here’s a good structure:

This condensed format ensures you stay on track and don’t overwhelm your listener with details. For example:

“I used to deal with constant brain fog, which made it hard to get things done. I came across this product and decided to give it a try. Since then, I’m sharper, and I feel more present in my day-to-day.”

Now that you’ve shared, it’s crucial to leave space for the other person to respond. Rather than diving into product details or urging them to try it, encourage their natural response. This keeps the conversation comfortable.

You might say:

By asking questions, you shift focus back to them, giving them the freedom to explore your story further if they’re interested. If they respond positively, you can continue the conversation by naturally steering toward their needs.

If they ask questions, answer openly and honestly. Remember, this isn’t a pitch—it’s a conversation. When they express curiosity, your goal should be to inform, not to push. Address their questions with the same honesty you applied to sharing your story.

Example responses could include:

The more relaxed and genuine your answers, the more comfortable they’ll feel asking more. Use language that explains without overwhelming them with technical details or industry jargon.

Sometimes, they may want to learn more right away. Other times, they’ll need time to think. Be sensitive to their level of interest and don’t rush the process. Instead, subtly signal that you’re available to discuss more when they’re ready. For example:

“If you’re ever curious to learn more about it, I’d be happy to share my experience in more detail. But no rush—just thought I’d mention it!”

This approach reassures them that you’re there to help, not to pressure. A gentle closing leaves the door open for future conversations, keeping your relationship intact and comfortable.

If they show interest down the line, maintain the same casual and genuine tone. The purpose is to build trust through every interaction. Continue to share updates or new insights as you gain more experience with the product, but only as naturally relevant to the conversation.

Consider sharing small “wins” as they happen, like:

“Hey! Just thought I’d mention—I noticed another benefit recently. I didn’t expect it, but it’s been a nice bonus!”

Sharing updates in a relaxed way keeps the conversation ongoing without feeling forced. Over time, they’ll recognize the positive impact the product has had on your life, which naturally builds interest.

As they engage more, use their responses to steer the conversation. If they reveal struggles or interests that align with the benefits you’ve experienced, gently tailor your story to highlight those areas.

For instance, if they mention they’re feeling tired often, you could respond:

“I totally understand! I was in the same boat, and it’s actually why I tried this in the first place. I can relate to that feeling.”

This responsive approach shows you’re listening and personalizing the conversation based on their needs. It builds rapport, making them feel valued and understood.

Remember, your relationship with your warm market matters more than any sale. Even if they’re not ready to engage further, maintaining a positive, respectful connection is essential. Every interaction is a chance to reinforce trust.

Your story is more than a selling tool; it’s an opportunity to connect meaningfully. Stay patient and let each conversation build on the last. If your story resonates with them over time, they may become curious and even approach you when they’re ready.