Tuesday, October 15, 2024
When you're working in an MLM focused on health and wellness, tailoring your conversations to your audience is key to getting better responses. By scripting your approach to warm, cool, and cold markets, you can make sure that each interaction is relevant and appealing. Let’s break down how to have these conversations in each market by emphasizing the health and wellness benefits of your products.
Before scripting the conversations, it’s important to understand the differences between the three types of markets:
Each group requires a different approach because their familiarity with you—and their interest in your product—varies. The key to all markets is showing how your product can meet their health and wellness needs.
When speaking to a warm market, you can be more direct, yet personal. Since these people trust you, you want to highlight the benefits they’ll personally find relevant.
Warm Market Script Example:
“Hey [Name], I know we’ve talked before about staying healthy, and I’ve come across something that’s really helped me. I’ve been using [Product] to improve my energy levels, and it’s made a huge difference. I remember you mentioning you’ve been feeling [fatigued/stressed/had specific health issues]. I think you’d really benefit from this. If you want, I’d be happy to send you more info or samples.”
Breakdown:
The health and wellness benefit here is positioned as a solution to their specific needs, making the conversation more genuine and less like a sales pitch.
Your cool market audience might know you from social events, work connections, or mutual friends. They know who you are, but they may not fully trust your recommendations yet. You’ll need to introduce the product more gradually.
Cool Market Script Example:
“Hi [Name], I hope you’re doing well! I’ve been using this incredible wellness product lately called [Product], and it’s really helped me feel more energized and balanced. I thought of you because we’ve talked about [common concern, like stress or maintaining health], and I wanted to share this with you. Let me know if you’d be interested in learning more or trying it out.”
Breakdown:
The script for the cool market should focus on creating interest in the wellness product, showing that you’re coming from a place of care and shared experience.
Cold market conversations are the hardest, as you don’t have an established relationship with the person. Your goal is to first create rapport, then introduce the product in a way that feels helpful rather than intrusive.
Cold Market Script Example:
“Hi [Name], I saw that you’re interested in health and wellness, and I thought I’d introduce myself. I’ve been working with a product called [Product] that’s helped people with [specific health benefit], like improving energy and reducing stress. I know we don’t know each other yet, but I’m passionate about health and wanted to share this with others. If you’d like to learn more, I’d be happy to chat or send you more details.”
Breakdown:
Cold market conversations should feel approachable. The focus should be on offering value, not on making a sale right away. You’re positioning yourself as a health and wellness advocate first.
Once you’ve initiated the conversation, follow-up is key. Tailoring the follow-up approach for each market can increase your chances of converting leads.
You can be more persistent with a warm market. They’re more likely to give you honest feedback, and you can ask for updates without being pushy.
For the cool market, space out your follow-ups to give them time to think about your offer. Keep the tone light and friendly.
Cold market follow-ups should be gentle. You want to remind them of the value you’re offering but avoid coming across as pushy.
Closing a conversation is often the hardest part, especially when you want to guide them toward purchasing without being too direct.
You can be straightforward with a warm market. Ask if they’d like to try the product, and offer to help them with the process.
Closing example
“So, do you think you’d want to give [Product] a try? I can help you get set up if you’re interested.”
With the cool market, you’ll want to leave the door open for further discussion without applying too much pressure.
Closing example:
“I’d love to hear what you think after checking out the information. If it seems like something that could benefit you, I can help you get started.”
For the cold market, offer to stay in touch rather than pushing for an immediate sale. This gives them room to come back to you when they’re ready.
Closing example:
“If you ever want more information or want to discuss how [Product] might help, feel free to reach out anytime. I’m here to help!”
By tailoring your scripts to each market type—warm, cool, and cold—you can create more meaningful, effective conversations that focus on the health and wellness benefits of your products. Remember, the goal is to show how your product can solve their specific health concerns, not just to sell. Using these scripts will help build trust and rapport, making it easier for them to see the value in what you offer.
Owner Of the Best Blog Ever
As a passionate advocate for informed decision-making, I find immense joy in helping people discover the products and services that truly meet their needs. For me, there’s nothing more fulfilling than knowing I’ve made someone’s life a little easier by guiding them to the right choice. Whether it’s finding that perfect gadget, service, or life hack, I’m here to sift through the noise so you don’t have to. Helping others navigate their options isn’t just a job for me—it’s a personal mission that brings me genuine satisfaction every day.
Subscribe and save for over 30% off, cancel at any time.
So many people love X39, it's a game changer for them.
Ready to buy it? Get access to the Product here:
Are you ready to take charge of your future and achieve your goals? By joining my LifeWave team, you’ll gain access to expert guidance, proven strategies, and the support you need to succeed. Don’t wait—click "Join My Team" now and let’s build your success story together!
You gain immediate access to our brand partner training and forrum community just for joining.