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Scripting Conversations for Warm, Cool, and Cold Markets Using Health and Wellness Benefits

Tuesday, October 15, 2024

Primary Blog/Direct Sales/Scripting Conversations for Warm, Cool, and Cold Markets Using Health and Wellness Benefits

Scripting for Warm, Cool, and Cold Markets: Health & Wellness Focus

When you're working in an MLM focused on health and wellness, tailoring your conversations to your audience is key to getting better responses. By scripting your approach to warm, cool, and cold markets, you can make sure that each interaction is relevant and appealing. Let’s break down how to have these conversations in each market by emphasizing the health and wellness benefits of your products.

Understanding the Differences Between Warm, Cool, and Cold Markets

Before scripting the conversations, it’s important to understand the differences between the three types of markets:

  • Warm Market: People you already know—family, close friends, and colleagues. Trust exists, but you still need to approach the conversation tactfully.
  • Cool Market: Acquaintances and people you’ve met, but don’t know well. They’re familiar with you but may not yet trust your recommendations.
  • Cold Market: People you’ve never met before. They have no prior relationship with you, so the focus is on building rapport.

Each group requires a different approach because their familiarity with you—and their interest in your product—varies. The key to all markets is showing how your product can meet their health and wellness needs.

Scripting for the Warm Market

When speaking to a warm market, you can be more direct, yet personal. Since these people trust you, you want to highlight the benefits they’ll personally find relevant.

Warm Market Script Example:

“Hey [Name], I know we’ve talked before about staying healthy, and I’ve come across something that’s really helped me. I’ve been using [Product] to improve my energy levels, and it’s made a huge difference. I remember you mentioning you’ve been feeling [fatigued/stressed/had specific health issues]. I think you’d really benefit from this. If you want, I’d be happy to send you more info or samples.”

Breakdown:

  • Connection to prior conversation: Referring to a past discussion helps link the product to something personal in their life.
  • Specific health benefit: You directly mention how the product has helped you and could help them, making it relatable.
  • Offer value: Offering samples or information shows you want to help, not just make a sale.

The health and wellness benefit here is positioned as a solution to their specific needs, making the conversation more genuine and less like a sales pitch.

Scripting for the Cool Market

Your cool market audience might know you from social events, work connections, or mutual friends. They know who you are, but they may not fully trust your recommendations yet. You’ll need to introduce the product more gradually.

Cool Market Script Example:

“Hi [Name], I hope you’re doing well! I’ve been using this incredible wellness product lately called [Product], and it’s really helped me feel more energized and balanced. I thought of you because we’ve talked about [common concern, like stress or maintaining health], and I wanted to share this with you. Let me know if you’d be interested in learning more or trying it out.”

Breakdown:

  • Friendly greeting: A casual opening establishes rapport without diving right into the product.
  • Subtle introduction: You mention the product’s benefits to you first, making it less pushy.
  • Relating to them: Pointing to shared concerns (like stress or health) makes the product relevant to them.

The script for the cool market should focus on creating interest in the wellness product, showing that you’re coming from a place of care and shared experience.

Scripting for the Cold Market

Cold market conversations are the hardest, as you don’t have an established relationship with the person. Your goal is to first create rapport, then introduce the product in a way that feels helpful rather than intrusive.

Cold Market Script Example:

“Hi [Name], I saw that you’re interested in health and wellness, and I thought I’d introduce myself. I’ve been working with a product called [Product] that’s helped people with [specific health benefit], like improving energy and reducing stress. I know we don’t know each other yet, but I’m passionate about health and wanted to share this with others. If you’d like to learn more, I’d be happy to chat or send you more details.”

Breakdown:

  • Introduce yourself: Since they don’t know you, an introduction is crucial to breaking the ice.
  • Briefly state the benefit: You lead with the health benefit, but keep it short and informative.
  • Invite further conversation: You offer to chat, showing openness without being forceful.

Cold market conversations should feel approachable. The focus should be on offering value, not on making a sale right away. You’re positioning yourself as a health and wellness advocate first.

Structuring Follow-up Conversations for Each Market

Once you’ve initiated the conversation, follow-up is key. Tailoring the follow-up approach for each market can increase your chances of converting leads.

Warm Market Follow-up

You can be more persistent with a warm market. They’re more likely to give you honest feedback, and you can ask for updates without being pushy.

  • Follow-up example: “Hey [Name], I just wanted to check in to see how you’re feeling about [Product]. Have you had a chance to look at it? I really think it could help with [their health issue].”

Cool Market Follow-up

For the cool market, space out your follow-ups to give them time to think about your offer. Keep the tone light and friendly.

  • Follow-up example: “Hi [Name], I hope you’re doing well! I wanted to follow up on [Product]—no rush, but I think it might really help with [their concern]. Let me know if you want to chat more!”

Cold Market Follow-up

Cold market follow-ups should be gentle. You want to remind them of the value you’re offering but avoid coming across as pushy.

  • Follow-up example: “Hi [Name], I hope you’re having a great day! I wanted to follow up on our previous conversation about [Product]. I’ve had some great feedback from others using it for [specific health benefit], and I think it could be useful for you, too. Let me know if you’d like more information.”

Closing the Conversation for Each Market

Closing a conversation is often the hardest part, especially when you want to guide them toward purchasing without being too direct.

Warm Market Closing

You can be straightforward with a warm market. Ask if they’d like to try the product, and offer to help them with the process.

Closing example

“So, do you think you’d want to give [Product] a try? I can help you get set up if you’re interested.”

Cool Market Closing

With the cool market, you’ll want to leave the door open for further discussion without applying too much pressure.

Closing example:

“I’d love to hear what you think after checking out the information. If it seems like something that could benefit you, I can help you get started.”

Cold Market Closing

For the cold market, offer to stay in touch rather than pushing for an immediate sale. This gives them room to come back to you when they’re ready.

Closing example:

“If you ever want more information or want to discuss how [Product] might help, feel free to reach out anytime. I’m here to help!”

By tailoring your scripts to each market type—warm, cool, and cold—you can create more meaningful, effective conversations that focus on the health and wellness benefits of your products. Remember, the goal is to show how your product can solve their specific health concerns, not just to sell. Using these scripts will help build trust and rapport, making it easier for them to see the value in what you offer.

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Hi, I Am Christian Patterson

Owner Of the Best Blog Ever

As a passionate advocate for informed decision-making, I find immense joy in helping people discover the products and services that truly meet their needs. For me, there’s nothing more fulfilling than knowing I’ve made someone’s life a little easier by guiding them to the right choice. Whether it’s finding that perfect gadget, service, or life hack, I’m here to sift through the noise so you don’t have to. Helping others navigate their options isn’t just a job for me—it’s a personal mission that brings me genuine satisfaction every day.

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