When it comes to reaching out to people in your warm market, it’s best to start by offering real help that aligns with what they're genuinely struggling with. Instead of presenting a sales pitch, let your focus be on understanding and empathy, creating conversations where you help them see how you could support them. This guide will take you through scripting ideas designed to help you connect on a human level, with a strong emphasis on clarity and relatability.

Example Script:

"Hey [Friend’s Name], I know you’ve been handling a lot lately. I was thinking about you because I know how hard finding energy can be when life gets busy. I’ve been learning about [briefly mention the product or method], and it’s made a difference for me. Would you be open to hearing about it, just in case it’s something that might help?"

This script respects your friend’s situation while gently suggesting a potential solution.

In your initial conversation, focus on listening to them. Let them share their experience fully before offering your perspective. Listening isn’t just polite; it provides you with valuable insights, allowing you to better address their unique needs.

Example Script:

"I’d love to catch up sometime soon, just to hear how everything’s been going. If there’s anything on your mind, I’d be more than happy to just listen. No strings attached—I’ve been learning a lot myself lately and sometimes just talking things out can help."

This script sets a supportive tone. Later, when they feel understood, they’re more likely to be open if you introduce a helpful solution.

When talking about how you might help, share your own story. Make sure to connect your story with specific struggles, helping them visualize how your experience might relate to theirs.

Example Script:

"I used to feel [describe the struggle they might relate to, like exhausted or overwhelmed], and honestly, it was draining. Then I tried [product or solution], and it helped me a lot. I’m not sure if it would be a fit for you, but it made a big difference for me, and I thought I’d share."

This approach connects your experience to theirs and avoids making it feel like a forced pitch.

Avoid industry jargon and overly polished language. Speak naturally and keep your words simple, as if you were talking face-to-face. Focus on words that evoke care and understanding, like “support,” “help,” “know,” and “experience.”

Example Script:

"I’m here to help in any way I can. I remember how challenging it was when I was going through [similar struggle], so if there’s anything I could do to make things easier, I’d be happy to."

Simple, conversational language builds trust. People are more receptive when they don’t feel pressured or overwhelmed by complex terms.

Not everyone will be ready to dive into a conversation about solutions right away. Make it easy for them to explore further at their own pace.

Example Script:

"If you’d ever like more info, I’d be happy to send over some details or maybe even meet up to chat. No pressure, of course—I just wanted to offer in case it’s ever something you’re interested in."

Offering information without requiring an immediate response helps to establish you as a non-pushy friend who’s simply there to provide support when they’re ready.

A good way to invite deeper conversation is by asking open-ended questions that let them share more about their experience and needs. Questions like "How has [struggle] been affecting you lately?" encourage them to open up.

Example Script:

"How have things been for you with everything going on? I know [mention a specific struggle or situation they’ve faced], and I just wanted to check in and see how you’re doing with that."

Open-ended questions help them see you as a trusted friend rather than someone trying to sell a product. The more they share, the better you can understand how to support them genuinely.

If you’ve already discussed a way to help, follow up with thoughtful, timely messages. Make sure they feel heard, and never let your follow-up feel like a sales reminder. Instead, follow up to see how they’re doing or to offer encouragement.

Example Script:

"I just wanted to check in and see if anything’s been helpful for you since we last talked. No rush on anything—I just thought I’d see how you’re doing and if there’s any other way I can help."

Following up in this caring way reminds them that you’re there for more than a single conversation, building a foundation of trust and openness.

When responding, try to mirror the words they use to describe their struggles. This shows that you’re paying close attention and validates their experience.

Example Script:

"I remember you mentioned feeling a bit [use their word, like ‘drained’ or ‘overwhelmed’]. I felt the same way before, so I totally get it. If you ever want to try something that helped me, let me know—I’d love to share."

By echoing their language, you align yourself with their perspective, making it easier for them to see you as someone who truly understands.

Instead of being vague, let them know exactly how you can help them address their struggles. If you have a product, service, or habit that made a difference for you, describe it in relatable, real-life terms.

Example Script:

"I know the struggle of feeling [specific struggle, like low on energy]. For me, something small like [mention specific action or product] really helped. If you’re open to it, I’d love to tell you more about it, just in case it might work for you too."

Giving specific examples makes it easier for them to envision how your suggestion could fit into their life.

It’s important to give them the room to think about your conversation without expecting an immediate answer. This approach reduces any pressure and respects their autonomy.

Example Script:

"I totally get if now isn’t the right time, but I’m here if you ever want to give it a go. No rush at all—I just wanted to share in case it could be something you’d find useful."

Leaving space shows respect for their decision-making process. It’s a reminder that your primary goal is to help, not pressure.