Building Connections with Cool Markets: The Shared Experience Approach
Monday, November 18, 2024
Connecting Through Shared Experiences
Connecting with your cool market can feel challenging, but shared experiences create bridges. When you base conversations on shared experiences, you reduce the gap between you and potential customers. This strategy fosters trust and increases receptiveness, especially in situations where you don’t share a close bond yet.
This guide shows how to craft conversations using a shared experience approach. By focusing on relatable moments and common ground, you can engage meaningfully without appearing pushy or overly sales-focused.
Understanding Cool Markets
Cool markets include people you know but aren’t close to—acquaintances, former colleagues, or distant contacts. These individuals recognize you but might not feel a personal connection strong enough for direct sales discussions.
By identifying shared experiences—workplace challenges, hobbies, or mutual acquaintances—you can create relatable contexts that make conversations feel natural rather than transactional.
Step 1: Identify Shared Experiences
To build rapport, start by identifying what connects you. Shared experiences are broad and can include:
- Professional experiences, such as working in similar industries.
- Community involvement, like participating in the same events or groups.
- Personal milestones, such as parenthood, fitness goals, or travel.
When you acknowledge shared experiences, the conversation feels mutual, not sales-driven.
Step 2: Start the Conversation
The first step in outreach is to open with relevance. Mention the shared experience early. For example:
- “Hi [Name], I saw your post about [topic], and it reminded me of when we [shared experience]. How have things been since then?”
- “I was thinking about [mutual experience], and it made me realize we never really caught up! How’s everything going with you?”
This approach makes the interaction feel organic. You’re reaching out as someone with a genuine interest rather than a salesperson.
Step 3: Transition to Value
Once you’ve reconnected, transition toward discussing your opportunity. Frame it as a solution connected to your shared experience. For example:
- “When we were talking about [shared challenge], I realized something that’s helped me a lot lately. I’ve been using [product/service], and it’s made such a difference for [specific problem].”
- “You mentioned struggling with [shared issue]. I’ve been there, too, and recently found something that worked well for me. Have you tried [product/service]?”
This transition keeps the focus on their needs, tied to your relatable experience.
Step 4: Highlight Mutual Benefits
People respond well to opportunities that feel reciprocal. Highlight how your offering isn’t just helpful for you but could benefit them in their context. For instance:
- “I remember us talking about [mutual goal]. This [product/service] has been a game-changer for me, and I thought it might help you, too.”
- “It’s funny—we both [shared hobby], and this fits perfectly into that lifestyle. I’d love to share more about how it’s worked for me.”
Emphasizing mutual benefits shows that you’ve thought about their needs.
Step 5: Offer Without Pressure
Your cool market will appreciate an offer presented as an opportunity, not an obligation. Keep your tone light:
- “I thought of you because of [shared experience], and I think this might be something you’d enjoy. No pressure, of course, but let me know if you’re curious to learn more!”
- “This reminded me of our conversation about [shared topic], so I wanted to share. If you’re interested, I can send more details.”
By removing pressure, you keep the relationship intact even if they aren’t interested immediately.
Examples of Shared Experience Conversations
1. Fitness Enthusiast to Fitness Enthusiast
- Opening: “Hi [Name], I noticed your post about running marathons. Remember when we both trained for that 5K a few years ago? How’s your training going?”
- Transition: “I’ve been using [product] to recover faster after long runs. It’s been a game-changer for me. Have you tried something similar?”
- Offer: “If you’re curious, I’d be happy to share more about what’s worked for me!”
2. Parent to Parent
- Opening: “Hey [Name], I saw your post about juggling work and kids. I completely relate—remember when we talked about that during [shared event]?”
- Transition: “I’ve recently started using [service/product], and it’s made things a lot easier at home. It’s been such a relief!”
- Offer: “Let me know if you’d like to hear more about it. No pressure, of course!”
3. Former Colleague to Former Colleague
- Opening: “Hi [Name], I was thinking about our old days at [company]. How have things been for you since then?”
- Transition: “I remember how we both struggled with [shared workplace challenge]. I’ve been using [product/service] to help with that, and it’s made a huge difference.”
- Offer: “If it’s something you’d be interested in, I’d love to share more.”
Overcoming Objections
Sometimes, your cool market might hesitate. Anticipate objections and use shared experiences to reassure them:
- Objection: “I’m not sure if I need this.” Response: “I felt the same way until I realized how much it helped with [shared challenge].”
- Objection: “I don’t think I have time for this.” Response: “I thought so, too, but it fit right into my routine because of [shared situation].”
By addressing objections with empathy and relatability, you reinforce your connection.
The shared experience approach is a powerful way to engage your cool market. By building conversations around common ground, you make interactions feel authentic and valuable.
Remember to focus on genuine connections first and allow opportunities to arise naturally. With practice, you’ll turn cool market conversations into meaningful relationships—and ultimately, into successful partnerships.
Hi, I Am Christian Patterson
Owner Of the Best Blog Ever
As a passionate advocate for informed decision-making, I find immense joy in helping people discover the products and services that truly meet their needs. For me, there’s nothing more fulfilling than knowing I’ve made someone’s life a little easier by guiding them to the right choice. Whether it’s finding that perfect gadget, service, or life hack, I’m here to sift through the noise so you don’t have to. Helping others navigate their options isn’t just a job for me—it’s a personal mission that brings me genuine satisfaction every day.
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